The flagship showroom provides a high quality experience for the presentation of the Wintons Teak premium range of hand crafted solid teak outdoor furniture. A restrained palette of materials has been employed with specific colours selected from the existing brand identity for front-of-house maximum focus of displayed products, while a back-of-house area meets specific programmatic requirements for services, deliveries, storage and assembly.
The insertion of a series of back-lit white paneled walls and white shelf units reinforce the rhythm of the existing columned-bays, floating along each long side wall of the shell for maximum foregrounding of displayed products. This marching linearity is further emphasised by lines of suspended track spot lights and two long lines of suspended lighting tubes through the centre of the space for efficient illumination of displayed furniture settings - drawing the eye of the customer from the entry through to the rear, to culminate in a freestanding carved counter module and backdrop focus of a rear wall lined in astro turf.
Ceiling mounted black steel tube rails provide support for artful shopfront
hanging installations of future rotating product displays to visually frame the
entry. The back-of-house area provides a kitchen, joinery units, bulky goods
storage and an area for staff dining and meeting with designers.
Location: Frederick Street, Artarmon, Sydney
Builder: Paul King Pty Ltd
Access Consultant: Morris Goding Access Consulting
Electrical Consultant: Maple Electrics
Certifier: Davis Langdon
Photography: Brett Boardman Photography