The flagship store responds to its specific urban location within the established high-end retail character of the street, providing a high quality spatial experience for the presentation of optical products that overcomes its spatial limitations and modest budget.

A series of white opal resin display shelves and illuminated light-box storage units float and curve around the interior of the existing glass store front - all supported by white painted structural columns, each with integrated concealed lighting for maximum visual focus of displayed opticals. Other modules wrap around the interior walls of the existing shell, accommodating programmatic requirements for the display of sunglasses & optical products and for provision of storage.

The design response involved a restrained monochromatic palette of materials and finishes - black rubber flooring, framed full height mirrors, white painted columns, white opal resin shelves and white polyurethane finishes for the desk, rear workbench, sunglasses display and storage units. A multicoloured striped wall marks the location of the eye testing room beyond, for visual interest to the rear of the store. It draws an abstract analogy with the visible spectrum that is refracted when light passes through an optical prism, to provide a nod to the clinical nature of the function being housed within.

Date: 2008
Location: Sydney / Gadigal Land

Builder: Travmatt Construction & Shopfitting
Photography: Brett Boardman Photography

2009 IDEA Awards - Shortlisted Finalist
2009 Australian Interior Design Awards - Shortlisted Finalist
(Retail Design)
2009 Australian Interior Design Awards - Shortlisted Finalist
(Colour in Commercial Interiors)
2009 Dulux Colour Awards - Shortlisted Finalist